Monthly Archives: December 2013


Five Things Your Customers Should Say Instead of “Wow!”

So many times in design meetings, I hear people saying that they want to “wow” the users. They want a design with a real “wow factor”.  “Let’s really ‘WOW’ the customers!” they gush with well-intentioned enthusiasm. One time a customer even wanted to name a contest “Wowie” (fortunately for all involved, the contest ultimately got a different name – but [...]

By | 2017-06-15T15:49:18+00:00 December 12th, 2013|Usability|2 Comments