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14 08, 2015

Five Common Usability Problems: Part I – Your Font Is Too Small

By | 2017-06-15T15:49:18+00:00 August 14th, 2015|Usability|0 Comments

When you do a lot of usability testing, you’ll hear a lot of the same common usability problems. Some of these seem easy to ignore, especially if they do not seem to be glaring errors that impede customers’ ability to complete tasks. For Part I of this series on common usability problems, I’m going to talk about an issue that [...]

17 03, 2014

Five Tips For Creating (Inexpensive) Personas With User Research

By | 2017-06-15T15:49:18+00:00 March 17th, 2014|Uncategorized|0 Comments

Personas are one of the cornerstones of user-centered design. They represent a group of customers that share goals, objectives, behaviors, motivations, and purchasing patterns. So what? What does that mean?  Well, here are a few good things that I’ve seen done with personas: 1)      Put your user in the center of your design process 2)      Align your team members with [...]

12 12, 2013

Five Things Your Customers Should Say Instead of “Wow!”

By | 2017-06-15T15:49:18+00:00 December 12th, 2013|Usability|2 Comments

So many times in design meetings, I hear people saying that they want to “wow” the users. They want a design with a real “wow factor”.  “Let’s really ‘WOW’ the customers!” they gush with well-intentioned enthusiasm. One time a customer even wanted to name a contest “Wowie” (fortunately for all involved, the contest ultimately got a different name – but [...]