User Research

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User Research 2017-06-15T15:49:07+00:00

Give Your Customers What They Want

Stop guessing and start providing your customers with what they really want and need! Yes! UX can help you: 
  • Gain valuable insight about what will delight your customers
  • Verify what you think you know about your customers
  • Define the online functionality that is most critical to your customers
  • Improve usability and create enjoyable online experiences
  • Increase online conversion and sales

Know Thy Users

User research can happen any time there is a gap in your knowledge. The payoff? You don’t have to waste your money fixing costly mistakes: incorrect or incomplete online functionality, over-complicated tools, and poorly designed sites. Instead, you’ll know where to efficiently invest your time and money – all while providing a great experience for your customers!
User research can happen any time there is a gap in your knowledge. The payoff? You don’t have to waste your money fixing costly mistakes: incorrect or incomplete online functionality, over-complicated tools, and poorly designed sites. Instead, you’ll know where to efficiently invest your time and money – all while providing a great experience for your customers!

Here’s what Yes! UX can do for you:

  • Field Studies
  • Focus Groups
  • Contextual Interviews
  • Surveys
  • Customer Journey Maps/Purchase Funnels
  • Shop Alongs/Follow Me’s
  • Persona Development
  • User Models & Story Mapping
  • Experience Flow Maps
  • Task Analysis
  • Card Sorting and Taxonomy Research
  • Competitive Benchmarking
  • Use Cases
  • Feature Prioritization